10 prompts for Marketers
Influencer Outreach Email
Write a compelling influencer outreach email from [Brand Name] to [Influencer Name/Type]. Campaign details: - Product to promote: [product name] - Compensation: [paid/gifted/commission] - Campaign duration: [timeframe] - Deliverables expected: [posts/stories/reels] - Audience size target: [nano/micro/macro influencer] Email should include: - Personalised opening referencing their content - Brief brand introduction (2-3 sentences) - Why they are a good fit - Clear campaign proposal - Compensation details - Next steps Tone: Friendly and professional Length: 200-250 words Subject line: 3 options
Brand Voice Guidelines
Create comprehensive brand voice guidelines for [Company Name] in the [industry] industry. Company details: - Mission: [describe] - Target audience: [describe] - Main competitors: [list] - Current perception: [how people see you now] - Desired perception: [how you want to be seen] Guidelines should include: 1. Brand personality (5 traits) 2. Tone of voice description 3. Writing style rules (dos and donts) 4. Vocabulary guide (words to use/avoid) 5. Examples for each channel: - Social media - Email - Website copy - Customer service 6. Before and after examples Length: 600-800 words
SEO Keyword Research Prompt
Conduct keyword research analysis for [website/business] in the [industry] niche targeting [country/region]. Business details: - Main product/service: [describe] - Target audience: [describe] - Current website: [new/established] - Main competitors: [list 2-3] Provide: 1. 10 high volume primary keywords 2. 20 long tail keywords (lower competition) 3. 10 question based keywords (for blog content) 4. 5 local keywords (if applicable) 5. Seasonal keyword opportunities 6. Keywords to avoid (too competitive) For each keyword estimate: - Search intent - Competition level [low/medium/high] - Content type recommended
Product Launch Email Sequence
Write a 5-email product launch sequence for [Product Name] launching on [date]. Product details: - Name: [product name] - Price: [$amount] - Main benefit: [key benefit] - Launch offer: [discount/bonus/limited time] - Audience: existing subscribers Email sequence: 1. Teaser email (7 days before) 2. Announcement email (launch day) 3. Benefits deep dive (day 2) 4. Social proof and FAQ (day 3) 5. Last chance email (final day) For each email: - Subject line (3 options) - Preview text - Body copy (200-250 words) - CTA
Content Strategy Document
Create a 3-month content strategy document for [Brand Name] in the [industry] industry. Business details: - Target audience: [describe] - Main goal: [brand awareness/leads/sales] - Budget: [low/medium/high] - Team size: [solo/small team/agency] Include: 1. Executive summary 2. Target audience personas (2-3) 3. Content pillars (4-5 themes) 4. Platform strategy per channel 5. Content mix (educational/promotional/entertaining) 6. Posting frequency per platform 7. KPIs to track 8. Month by month focus areas 9. Tools recommended Length: Comprehensive strategic document
Ad Copy Writer
Write high converting ad copy for [Product/Service] for [Platform: Facebook/Google/LinkedIn]. Product details: - Name: [product name] - Price: [$amount] - Main benefit: [key benefit] - Target audience: [describe] - Pain point solved: [describe problem] Create 3 versions: 1. Problem focused angle 2. Benefit focused angle 3. Social proof angle For each version include: - Headline (under 40 characters) - Primary text (under 125 characters) - Description (under 30 characters) - Call to action button: [Shop Now/Learn More/Sign Up] Tone: [urgent/friendly/professional]
Instagram Caption Writer
Write 5 engaging Instagram captions for [Brand Name] promoting [product/service/topic]. For each caption include: - Hook (first line that stops the scroll) - Main message (2-3 sentences) - Call to action - 15-20 relevant hashtags - Emoji usage: [minimal/moderate/heavy] Brand voice: [professional/fun/inspirational/educational] Target audience: [describe] Post type: [product/lifestyle/educational/behind the scenes] Goal: [likes/comments/saves/website clicks]
Blog Post SEO Outline
Create a comprehensive SEO-optimised blog post outline for the topic: [blog topic] Target keyword: [primary keyword] Secondary keywords: [list 3-5 keywords] Target audience: [describe reader] Search intent: [informational/commercial/navigational] Outline should include: - SEO optimised title (3 options) - Meta description (155 characters) - Introduction hook - H2 and H3 subheadings structure - Key points for each section - Internal link opportunities - Call to action - Estimated word count: [1000/1500/2000] words Competitor angle to beat: [describe gap in existing content]
Email Marketing Campaign Writer
Write a complete email marketing campaign for [Product/Service] targeting [audience]. Campaign details: - Goal: [sales/awareness/retention] - Number of emails: [3/5/7] - Send frequency: [daily/every 2 days/weekly] For each email include: - Subject line (write 3 options) - Preview text - Email body (200-300 words) - Call to action button text - P.S. line Tone: [professional/conversational/urgent] Product price: [$amount] Key benefit: [main value proposition]
Social Media Content Calendar
Social Media Content Calendar Create a 1-week social media content calendar for [Brand Name] in the [industry] industry. For each day include: - Platform: [Instagram/Twitter/LinkedIn] - Post type: [image/video/carousel/text] - Caption with relevant hashtags - Best posting time - Call to action Brand tone: [professional/fun/inspirational] Target audience: [describe audience] Weekly theme: [theme]
Frequently Asked Questions
Which AI tool produces the best marketing copy?
Claude tends to write stronger long-form copy — blog posts, email sequences, and brand guidelines. ChatGPT tends to produce punchier short-form content that works well for social media captions and ad copy. For most marketing tasks we recommend drafting with both and choosing the better output.
How do I make AI marketing copy sound less generic?
Specificity is everything in marketing prompts. Instead of writing [brand tone] write "professional like HubSpot — authoritative but never stuffy, always practical." Instead of [target audience] write "female small business owners aged 35-50 who are tech-comfortable but time-poor." The more specific your input, the more distinctive the output.
Can I use these prompts for client work?
Yes — many agency marketers use these prompts as starting points for client deliverables. Always customize the output with client-specific brand voice, industry terminology, and campaign goals before presenting. Clients pay for your judgment and expertise, not just the copy — AI gets you 70% of the way there faster.
Do these prompts work for B2B and B2C marketing?
Yes — the prompts work for both. For B2B marketing, focus on the LinkedIn and email campaign prompts and emphasize ROI and business outcomes in the brackets. For B2C, the social media and Instagram caption prompts tend to perform best. Specify B2B or B2C in the tone section for better results.
Can AI write SEO-optimized content?
Yes — the Blog Post SEO Outline and SEO Keyword Research prompts are specifically designed for search-optimized content. Include your target keyword and search intent in the brackets for best results. Always review AI-generated SEO content for accuracy and add original insights before publishing.
How many times can I use these prompts?
Unlimited — every prompt is free to use as many times as you want. Many marketers create template versions with their brand details pre-filled in the brackets and reuse them across multiple campaigns. That is exactly how these prompts are designed to be used.