PM Stakeholder Engagement Strategy
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Create a stakeholder engagement strategy for [Project Name].

Project details:
- Project: [name]
- Change impact: [high/medium/low]
- Stakeholder groups: [list]
- Resistance expected from: [groups]
- Champions identified: [groups]

STAKEHOLDER ENGAGEMENT STRATEGY

1. STAKEHOLDER ANALYSIS

For each stakeholder or group:

| Stakeholder | Interest | Influence | Current Support | Target Support |
| [Name/Group] | H/M/L | H/M/L | [Oppose/Neutral/Support] | [Target] |

Quadrant positioning:
- High influence / High interest: MANAGE CLOSELY
- High influence / Low interest: KEEP SATISFIED
- Low influence / High interest: KEEP INFORMED
- Low influence / Low interest: MONITOR

2. ENGAGEMENT APPROACHES BY QUADRANT

MANAGE CLOSELY (high influence/high interest)
- Engagement: [frequent personal meetings]
- Involvement: [decision making/review/approval]
- Communication: [tailored/frequent]
- Key person: [PM or Sponsor engages directly]

KEEP SATISFIED (high influence/low interest)
- Engagement: [periodic executive briefings]
- Focus: [impact on their area only]
- Avoid: [overwhelming with detail]

KEEP INFORMED (low influence/high interest)
- Engagement: [regular newsletters/updates]
- Channel: [email/town halls]
- Involve in: [user testing/feedback]

MONITOR (low influence/low interest)
- Engagement: [minimal — general announcements]
- Watch for: [changes in their position]

3. RESISTANCE MANAGEMENT

For groups with expected resistance:
- Group: [name]
- Source of resistance: [what they fear or oppose]
- Approach: [address concerns/involve early/demonstrate value]
- Champion to help: [who can influence them]
- Timeline: [when to engage]

4. ENGAGEMENT ACTIVITIES CALENDAR

| Month | Activity | Audience | Owner | Goal |
| [Month] | [Briefing] | [Group] | [PM] | [Build awareness] |

5. CHANGE READINESS ASSESSMENT

Assess at key milestones:
- Awareness: [% of stakeholders aware]
- Understanding: [% who understand the change]
- Acceptance: [% who support the change]
- Adoption: [% using new way after go-live]

Target scores by go-live:
- Awareness: [90%+]
- Understanding: [80%+]
- Acceptance: [70%+]

Source: https://promptzyo.com/prompt/pm-stakeholder-engagement-strategy