Marketer Referral Program Design Template
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Create a customer referral program for [Business].

Details:
- Business: [name]
- Product: [describe]
- Average order: [$]
- Customer lifetime value: [$]
- Current acquisition cost: [$]

REFERRAL PROGRAM

1. INCENTIVE OPTIONS
   Option A — Double-sided:
   - Referrer gets: [$credit/discount]
   - Referee gets: [$ off first order]

   Option B — Referrer only:
   - Referrer gets: [cash/credit/gift]

   Option C — Tiered:
   - 1 referral: [reward]
   - 3 referrals: [better]
   - 5 referrals: [best]

2. RECOMMENDED STRUCTURE
   - Referrer reward: [$]
   - Referee reward: [$]
   - Timing: [at purchase/after X days]
   - Expiration: [X days]

3. MECHANICS
   - Unique link: [how generated]
   - Tracking: [cookie/code]
   - Attribution window: [X days]
   - Minimum purchase: [$]

4. PROMOTION
   - Launch email to customers
   - Post-purchase page
   - Account dashboard
   - Email signature

5. EMAIL TEMPLATES
   Announcement:
   Subject: Earn [reward] per referral
   Body: [program + link]

   Thank you:
   Subject: Your reward is waiting!
   Body: [confirm + redeem]

6. METRICS
   - Referral rate: [%]
   - Conversion rate: [%]
   - CAC via referral
   - Monthly revenue attributed

Source: https://promptzyo.com/prompt/marketer-referral-program-design-template