Content Writer Content Audit Framework
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Create a content audit framework for [website] to improve SEO and performance.

Website details:
- Website: [name]
- Total pages/posts: [estimate]
- Primary goal: [traffic/leads/sales]
- Current organic traffic: [monthly visits]
- Time since last audit: [months/years/never]
- Team size: [who will implement changes]

CONTENT AUDIT FRAMEWORK

1. CONTENT INVENTORY

   COLLECT ALL URLS
   - Export from: [Screaming Frog/Sitemap/GSC]
   - Include: [blog posts/landing pages/product pages]
   - Exclude: [tag pages/admin/thank you pages]

   DATA TO COLLECT PER URL
   | URL | Title | Word Count | Traffic | Backlinks | Last Updated |

2. PERFORMANCE DATA (from Google Analytics)
   - Sessions last 12 months
   - Bounce rate
   - Time on page
   - Conversions (if tracked)
   - Traffic trend: [growing/declining/flat]

3. SEO DATA (from Google Search Console)
   - Impressions
   - Clicks
   - Average position
   - Top keywords ranking

4. CONTENT CLASSIFICATION

   KEEP AND IMPROVE (strong performers)
   Criteria:
   - Traffic above [threshold]
   - Ranking position 4-20 (opportunity to improve)
   - Good backlinks
   Action: [Update with fresh data/expand/optimize]

   MERGE (thin or duplicate content)
   Criteria:
   - Similar topics
   - Low individual traffic
   - Together they would be comprehensive
   Action: [Combine into one strong piece + 301 redirect]

   REDIRECT (outdated or irrelevant)
   Criteria:
   - Topic no longer relevant
   - Low traffic, low rankings, no backlinks
   - Better page exists on same topic
   Action: [301 redirect to most relevant page]

   DELETE (no value, no recovery)
   Criteria:
   - Zero traffic for 12+ months
   - No backlinks
   - No strategic value
   Action: [Delete + 410 or 301 redirect]

5. PRIORITIZED ACTION LIST

   QUICK WINS (do first)
   - Update dates on evergreen content
   - Fix broken internal links
   - Add missing meta descriptions
   - Optimize top 10 pages for featured snippets

   MEDIUM EFFORT
   - Expand thin content (under 500 words) to 1500+
   - Merge duplicate content
   - Add internal links between related content

   HIGH EFFORT
   - Complete content rewrites
   - New content to fill gaps
   - Redirect mapping and implementation

6. CONTENT GAP ANALYSIS
   - Topics competitors rank for that you do not
   - Questions your audience asks that you do not answer
   - Keywords with volume but no matching content

7. REPORTING TEMPLATE
   | Category | Count | Traffic Impact | Priority |
   | Keep & Improve | [] | [] | High |
   | Merge | [] | [] | Medium |
   | Redirect | [] | [] | Medium |
   | Delete | [] | [] | Low |

Source: https://promptzyo.com/prompt/content-writer-content-audit-framework