Content Writer Brand Storytelling Framework
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Create a brand storytelling framework for [Company/Brand].

Brand details:
- Brand: [name]
- Industry: [type]
- Founder story: [brief]
- Mission: [what you stand for]
- Audience: [describe]
- Competitors: [how they tell stories]
- Brand personality: [3-5 adjectives]

BRAND STORYTELLING FRAMEWORK

1. THE ORIGIN STORY

   STORY ELEMENTS
   - The before: [founder/company before the idea]
   - The problem encountered: [what sparked the business]
   - The moment of insight: [the aha moment]
   - The decision: [why they started]
   - The journey: [what it took to build]
   - Where you are now: [current state]

   SHORT VERSION (150 words)
   [For about page, social bio, pitch]

   MEDIUM VERSION (400 words)
   [For website about page]

   LONG VERSION (800+ words)
   [For press, investors, long-form content]

2. THE CUSTOMER HERO STORY
   
   Framework: The customer is the hero — you are the guide
   
   - Customer before: [situation/struggle]
   - The problem: [what was frustrating]
   - Discovery: [how they found your brand]
   - The solution: [how you helped]
   - The result: [specific transformation]
   - The new normal: [life/business now]

   Template:
   "[Customer name] was struggling with [problem].
   Like many [audience], they [tried and failed at X].
   Then they [discovered/tried] [brand].
   [Specific result achieved].
   Now [new positive state]."

3. THE MISSION STORY
   - Why this work matters beyond profit
   - Who benefits and how
   - What the world looks like if you succeed
   - What you are fighting against

4. CONTENT STORY TYPES

   BEHIND THE SCENES
   [Show how product is made/process/team]

   CUSTOMER SPOTLIGHT
   [Real customer transformation story]

   FAILURE AND LEARNING
   [Honest story about mistake and lesson]

   INDUSTRY INSIGHT
   [Perspective that shows expertise and values]

5. STORY DISTRIBUTION
   - Instagram: [visual story format]
   - LinkedIn: [professional narrative]
   - Email: [intimate personal story]
   - Video: [visual storytelling]
   - Blog: [long-form narrative]

6. STORY CONSISTENCY RULES
   - Same core values in every story
   - Customer always the hero
   - Brand always the guide
   - Tone consistent across formats
   - Details can vary — truth cannot

Source: https://promptzyo.com/prompt/content-writer-brand-storytelling-framework