ABM Account Based Marketing Playbook
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Create an account-based marketing plan for [Company].

Details:
- Company: [name]
- Product: [B2B offering]
- Target accounts: [number]
- Criteria: [size/industry/revenue]
- ACV: [$]

ABM PLAYBOOK

1. ACCOUNT TIERS
   Tier 1 — Strategic (1:1): [X accounts]
   - Criteria: [revenue/employees]
   - Potential: [$per account]

   Tier 2 — Scale (1:few): [X accounts]
   - Criteria: [broader]

   Tier 3 — Programmatic: [X accounts]
   - Volume approach

2. ACCOUNT RESEARCH
   Per Tier 1:
   - Company overview
   - Strategic initiatives
   - Tech stack
   - Key contacts
   - Pain points
   - Trigger events

3. PERSONALIZED CONTENT
   - Custom landing page
   - Personalized email
   - Custom proposal
   - Executive brief

4. OUTREACH SEQUENCE
   Week 1: LinkedIn + content
   Week 2: Personalized email
   Week 3: Phone + voicemail
   Week 4: Direct mail
   Week 5: Content follow-up
   Week 6: Meeting request

5. SALES ALIGNMENT
   - Account list shared: weekly
   - Intent data: weekly review
   - Content SLA: 48 hours
   - Handoff criteria: [when]

6. METRICS
   - Account engagement: [%]
   - Pipeline: [$]
   - Deal velocity: [days]
   - Win rate: [%]
   - Revenue: [$]

Source: https://promptzyo.com/prompt/abm-account-based-marketing-playbook